SEO 911: From Zero to Page One with Lawrence Hitches – The Secret Sauce of Digital PR, Links, and SEO
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9 September 2024
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What if your brand could dominate Google's search results just by being more recognized across social media? In this episode of SEO 911, we promise you'll unlock the secrets to an interconnected marketing strategy that amplifies your SEO success. We start with an inspiring conversation with Lawrence Hitches, General Manager of StudioHawk Australia. Lawrence takes us through his remarkable journey from a junior SEO specialist to managing a powerhouse team of over 80 members, revealing how a performance-driven culture can propel career growth and business success.
Next, we unravel the critical role of branding in SEO strategy. Lawrence shares how brand recognition on platforms like TikTok and Facebook can significantly boost your search engine visibility. Learn why a solid brand presence is essential, and how integrating various marketing channels can make your SEO efforts more streamlined and effective. This segment highlights the importance of holistic brand strategies in narrowing the gap between brand perception and keyword ranking, making your marketing investments truly pay off.
Finally, we dive into the fascinating intersection of digital PR and SEO. Discover how effective pitches and smart execution can drive referral traffic and improve rankings, even on a limited budget. Lawrence offers insightful tips on integrating digital PR with SEO, particularly in the Australian market, and discusses the innovative use of AI in SEO. From personal coaching to adapting to Google’s evolving algorithms, we explore how AI is transforming the industry. Tune in for valuable lessons and forward-thinking strategies that could redefine your approach to SEO.
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