Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

Business Wars

Recent visitors to China’s tech zone in Shenzhen have come away in awe of the country’s manufacturing capabilities, including its increasingly advanced humanoid robots. And when iRobot’s Chinese supplier took over the company this year, it looked like another win for Chinese tech. Christopher Mims is a tech reporter for the Wall Street Journal. He’s the author of “Arriving Today: From Factory to Front Door – Why Everything Has Changed About How and What We Buy.” He joins David to discuss robots, AI and what he calls “the new space race.”


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Roomba: Hitting the Wall | The New Space Race | 3

It’s 2017 and the Roomba rules the robotic vacuum market. But cheaper competitors from China, some of whom offer more features for less money, start eating away at its lead. iRobot’s CEO Colin Angle fights back with lawsuits and a bet on premium pricing. But the competition keeps finding ways around him, and as a pandemic-fueled sales boom fades, iRobot’s finances start to crumble. Can a lifeline from Amazon pull the Roomba to safety or is the pioneer of home robots, about to get sucked up by the competition?
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Roomba: Hitting the Wall | The Moat | 2

It’s 1984 and MIT professor Rodney Brooks has a radical idea: robots don't need complicated brains to navigate the world — they just need simple rules. Brooks and two of his students, Colin Angle and Helen Greiner, turn that idea into a company called iRobot. The company chases government contracts and builds robotic dolls. But in 2002, iRobot breaks through with the Roomba — a vacuuming robot. The Roomba bumps into chair legs, takes cats for joyrides, and propels iRobot to a blockbuster IPO. But the Roomba is headed for trouble.
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Roomba: Hitting the Wall | Fast, Cheap, and Out of Control | 1

After years on top, Sweet’N Low is sinking fast. Newer artificial sweeteners aspartame and sucralose are spawning fresh competition. But the problems go even deeper – because within its own ranks, fraudsters are draining Sweet’N Low's coffers.
If you’d like to hear more about the artificial sweetener business, you can listen to the audiobook version of “Empty Pleasures” by Carolyn de la Peña right now on Audible.
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The Sweetener Wars | Sweet Goes Sour | 2

The promise seemed miraculous. Sweetness minus the calories. But when studies begin to link artificial sweeteners with cancer, the entire industry faces oblivion. And it'll take some lightning-fast pivots and Donald Rumsfeld to pull it back from the brink.
If you’d like to hear more about the artificial sweetener business, you can listen to the audiobook version of “Empty Pleasures” by Carolyn de la Peña right now on Audible.
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The Sweetener Wars | Attack of the Cancer Rats | 1

Introducing Audible True Crime, a dedicated podcast feed where we bring you the best podcasts in true crime, with episodes dropping every single week. Find your next bingeable series about unsolved murders, cold cases, scams and mysteries. This is the cream of the crop of Audible podcasts, featuring award-winning series and soon-to-be favorites. Stop pestering your friends or searching “best true crime podcast” on Google.   
Up first, Guru: The Dark Side of Enlightenment: A search for spiritual guidance leads a group of strangers to seek direction from a self-help guru. And not just any guru. James Arthur Ray is an Oprah endorsed motivational speaker and entrepreneur whose unorthodox methods that blend self-improvement and economic advice have won him praise and a growing following. He’s fast becoming a self-help superstar. But Ray’s increasingly extreme methods push his followers to their limits. What are they seeking? What does he offer? And what happens when it all goes too far, and people die?  
Listen to Audible True Crime wherever you get your podcasts. Audible subscribers can binge all episodes on Audible True Crime early and ad-free right now. Join Audible in the Audible App or by subscribing on Apple Podcasts.  
Listen now: link.pscrb.fm/6438e/fdaudibletruecrimeron-93b44 
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When Warby Parker debuted in 2010, the brand disrupted not just how much eyeglasses cost, but also how customers purchased them. Its direct-to-consumer e-commerce business model left many wondering whether Luxottica’s longstanding reign over the industry would soon be over. In the decade-and-a-half since, the answer to that question is still evolving. Max Chafkin profiled Warby Parker in its early days for Fast Company, and is currently a senior reporter for Bloomberg Businessweek. He joins David to discuss Warby Parker’s staying power, the company’s embrace of brick-and-mortar retail, and the current state of e-commerce.


Check out Max’s Bloomberg podcast Everybody’s Business.


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Warby Parker vs Luxottica | A Modern Lens | 3

Warby Parker is three weeks old and its online glasses store is proving so popular the brand’s in danger of burning out. But if it’s going to pose a real challenge to Luxottica, it needs to learn how to sustain that momentum.


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Warby Parker vs Luxottica | Getting Vertical | 2

After a childhood of hard knocks, Italian entrepreneur Leonardo Del Vecchio sets out to build an eyewear empire by swallowing brands like Ray-Ban, Sunglass Hut, Lenscrafters, and Oakley. But as his wealth and power grows, four MBA students in Philadelphia ask if there’s room for an alternative.


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Warby Parker vs Luxottica | The Empire of Eyes | 1

After a successful IPO in 2014, GoPro founder and CEO Nick Woodman hopes to lead the company into its next act. In his vision, GoPro won’t just be a camera maker anymore; they’ll be a full-scale media empire. Woodman hires a Hollywood executive to lead the charge and staffs the new division with 100 people. But changing a company’s mission is a slow process, and in the meantime GoPro has one disastrous product launch after another. And within just a couple of years, GoPro is struggling to survive. 


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