Indo Tekno Podcast

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Combatting Complexities to Home Ownership, End-to-End: Dayu Dara Permata of Pinhome

Indo Tekno Podcast

Dayu Dara Permata, a 2022 Endeavor Entrepreneur, joins the Indo Tekno podcast to discuss the "three barriers to home ownership" that her start-up Pinhome is focused on eliminating. "There's just huge information asymmetry in the market," she observes. Dara moreover estimates that 70-80% of homebuyers require financing to transact, and most have few means to secure it properly.  The third challenge relates to the sheer complexity and cost of any transaction, particularly in its final stages. The company has sought to digitize as much of this historically fraught process as possible through a marketplace architecture. Ensuring "seamless onboarding and making the journey of uploading, publishing listings, etc. frictionless" has been key. A five-year veteran of Gojek having led its Lifestyle & Commerce Product Group, Dara discusses how that role helped inspire Pinhome's novel "Home Services" offering which, among other things has driven down the platform's CAC (Customer Acquisition Cost) while maximizing LTV (Customer Lifetime Value).

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Deep in the Seaweed: Dodon Yamin of BANYU

Indo Tekno Podcast

Indonesia represents some 30% of global seaweed production, a market with the opportunity to grow to $26.15 B by 2028. Dodon Yamin, Cofounder and CEO of BANYU, joins the Indo Tekno podcast to discuss the company's end-to-end farm technology platform for Indonesia's seaweed farmers. BANYU's value proposition sits upon three pillars: 1) enhanced seedling availability for Indonesia's farmers, 2) the application of blockchain-based smart contracts in order to improve commercially an otherwise inefficient and "leaky" industry supply chain, and 3) the use of IOT-based (Internet of Things) equipment and software to generate data that can be aggregated, stored and analysed for better farming results. Impressed by the success of fellow ITB alumnus Gibran Huzaifah at eFishery (podcasts Season 1 Episode 14 and Season 5 Episode 5), Dodon acknowledges the need for broader investor understanding of Indonesia's rising "aquatech" movement. BANYU has set an ambitious goal of 10x growth both this year and next, seeking to position itself as a key player in unlocking the country's seaweed opportunity.

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A Musician Orchestrating Synergies Across Small Merchants: TJ Tham of tjufoo

Indo Tekno Podcast

Our latest Indo Tekno podcast guest, TJ Tham, comes from the relatively unorthodox background of a formally trained musician. TJ feels he is able to apply the more "right-brained" traditions of a musical upbringing across a number of facets in his role as co-founder of tjufoo, one of Indonesia's most successful "brand aggregators". Success in both roles depends upon a number of similar skills in TJ's mind. For instance, "music involves a lot of patterns." Similarly, identifying successful small Indonesian merchants requires a "keen eye for pattern recognition." A brand aggregator team like tjufoo commonly invests in or acquires small merchants, and then applies specific expertise to multiply the merchant's growth. tjufoo's favorite sectors are currently consumer electronics, home & living and FMCG (consumables). Although some of tjufoo's global brand aggregator peers have gone bankrupt of recent, the company's leadership team feels it has struck a more sustainable business model, not by solving a succession of discrete problems, but by introducing the "processes (and) the frameworks to help small merchants grow sustainably in the long term."

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A Brand Builder Now Enabling an Entrepreneurial Ecosystem: James Prananto of Kopi Kenangan

Indo Tekno Podcast

James Prananto joins the Indo Tekno podcast to discuss the origins of his collaboration with fellow Kopi Kenangan cofounder Edward Tirtanata. "We wanted to prove that our model works...but the malls and landlords only wanted to deal with the big brands" in the early days. The pair's eventual success in raising high quality VC money helped solve this and other problems, raising Kopi Kenangan's profile and legitimacy. James and associates Fandy Cendrajaya and Christian Sutardi more recently founded Kopital Ventures to leverage their expertise and networks of contacts for the latest generation of Indonesian entrepreneurs. "It also allows me to give back to the community by growing the Indonesian startup ecosystem."  The most defining value-add that Kopital offers its investee founders is "the amount of time that we spend with the founders." While James has found the latest crop of Indonesian entrepreneurs much more daring than their predecessors, he urges the country's younger founders to "dream bigger".