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Product Market Fit
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Product Market Fit

32 EPISODE · 2 SUBSCRIBERS

What does product-market fit look like? When should you go all-in on a given channel? How to think about churn and lifetime value? Welcome to Product Market Fit — a podcast all about startup growth. I'm Mosheh Poltorak and I'm thrilled to bring to you this series where I'll be speaking with top founders and growth practitioners about their startup growth stories; sharing practical tips and strategies that can help your company grow. We'll cover: SEO, CRM, influencer marketing, funnel optimization, content strategy, branding, hiring, fundraising, sales ops and much more.

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31 Mei 2023

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Ep30: Product, Platforms, & Poking the Bear; w/ April Underwood, former CPO @ Slack, and co-founder #ANGELS — Product Market Fit podcast

Ep30: Product, Platforms, & Poking the Bear; w/ April Underwood, former CPO @ Slack, and co-founder #ANGELS — Product Market Fit podcast

Product Market Fit

Join me as I speak with April Underwood, an early-stage investor with an impressive operating history at Slack, Google, and Twitter. Together, we delve into the distinctive product development styles of these tech giants, unlocking valuable insights and lessons from visionary leaders like Stewart Butterfield and Dick Costolo.  Tune in to gain insights into emerging trends in product-led growth and sales, and discover investment strategies tailored for startups. Learn how to spot exceptional founders and navigate the ever-evolving technology landscape. Don't miss out on this insightful episode packed with practical advice and industry knowledge. Tune in now! Chapters: (02:11) The Unifying thread in April's remarkable career path: insights from Silicon Valley (04:52) Exploring commonalities and differences between Google, Twitter, and Slack (08:32) Differentiating product development styles: unveiling Google, Slack, and Twitter's unique approaches (13:40) Lessons from visionary Leaders: Stewart Butterfield and Dick Costolo (17:19) Revealing the most valued leadership traits: insights from April's journey (22:39) Evolving trends in product-led growth and sales: insights from a decade of experience (25:48) Overcoming the Initial network barrier in communication products (32:17) Building a successful platform: lessons from Slack's integration strategy (38:07) Navigating competition between Microsoft and Slack (41:11) Investing insights: balancing conviction and fundamentals in startup investments (44:19) Spotting early exceptional founders: traits to look for (46:40) Informed AI investments amidst trendy tech categories (48:50) Working with an operator-investor: pros and cons for founders (52:37) Fundraising tips for early-stage founders: navigating pitfalls Guest Contact Info: https://twitter.com/aunder linkedin.com/in/aprilunderwood Sponsor: This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠grwth.co⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp ⁠⁠twitter.com/MoshehP ⁠⁠[email protected] ⁠⁠www.pmfpod.com

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56 Menit
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24 Mei 2023

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Ep29: Turning Content Teams into Unstoppable Creators; w/ Danielle Dafni, Founder and CEO at Peech — Product Market Fit podcast

Ep29: Turning Content Teams into Unstoppable Creators; w/ Danielle Dafni, Founder and CEO at Peech — Product Market Fit podcast

Product Market Fit

Danielle Dafni is the founder & CEO of Peech, a generative AI video editing platforms that turns content teams into unstoppable creators. Being a video editor inspired Danielle to start her venture. In today’s discussion, Danielle shares her journey to finding product market fit, product-led growth vs. product-led sales, content marketing in the age of generative AI, and her thoughts on competition. Tune in for a dynamic and informative episode packed with actionable advice and valuable knowledge. Chapters: (00:00) Intro (02:06) What is Peech? (04:08) Peech's ICP (06:45) Company stats & PLG vs. product-led sales (12:15) What’s the big vision? (15:25) Launching on Product Hunt  (17:37) User acquisition tactics (19:26) Implementing product-led sales (23:49) What channels do you plan to implement as you grow? (24:55) Content marketing in the age of generative AI  (29:25) Leveraging TikTok as a marketing channel (35:08) Marketing tactics: How to grow on YouTube? (37:42) Thinking about the competitive landscape (46:48) Lightning Round (55:13) Conclusion Guest Contact Info: linkedin.com/in/danielledafni Peech-ai.com Sponsor:  This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.  To learn more and book a free consultation, go to ⁠grwth.co⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp ⁠⁠twitter.com/MoshehP ⁠⁠[email protected] ⁠⁠www.pmfpod.com

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58 Menit
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17 Mei 2023

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Ep28: The Coding VC; w/ Leo Polovets, General Partner @ Susa Ventures — Product Market Fit podcast

Ep28: The Coding VC; w/ Leo Polovets, General Partner @ Susa Ventures — Product Market Fit podcast

Product Market Fit

In this episode, we delve into the world of early-stage venture investment with Leo Polovets, a General Partner at Susa Ventures and former software engineer. Join us as we explore successful investment strategies in the rapidly evolving AI landscape and the transformative impact of AI on startups and society. Discover the essential entrepreneurial skills for different startup stages and how to avoid early-stage traps. Gain valuable insights from LinkedIn's early days working with Reid Hoffman and learn about the art of storytelling in investment presentations. Tune in now for a dynamic and informative episode packed with actionable advice and valuable knowledge. Chapters: (00:00) Intro (02:30) What is Susa Ventures' investment thesis? (05:24) Leo's background: from engineering to investment (07:37) Essential skills for engineers in venture capital (11:20) Quantum computing: progress and potential for commercial applications (11:50) Uncovering investment insights in the AI landscape (17:16) The impact of AI on startups and society (22:03) The Flexport success story: the winning pitch that revolutionized shipping (24:32) The art of storytelling in investment presentations (27:44) Required entrepreneurial skills for different stages of startups (33:45) Prioritizing pricing from day one: a key to success (39:11) Insights from LinkedIn's early days: lessons learned working with Reid Hoffman (42:28) Lightning Round Further reading: “Startups are risk bundles” “How to de-risk a startup” Recommended newsletter: Lenny’s newsletter Recommended book: 7 Powers Guest Contact Info: twitter.com/lpolovets linkedin.com/in/lpolovets susaventures.com [email protected] Sponsor:  This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.  To learn more and book a free consultation, go to ⁠grwth.co⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp ⁠⁠twitter.com/MoshehP ⁠⁠[email protected] ⁠⁠www.pmfpod.com

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48 Menit
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14 Mei 2023

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Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast

Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast

Product Market Fit

GA4, Google's latest analytics tool, is shaking up the industry. In this Sunday Special, I speak with Danny Gavin, founder of Optidge and the host of The Digital Marketing Mentor Podcast, to discuss everything you need to know about GA4.  We will discuss its replacement of Universal Analytics, the key differences between the two, and what it means for your data.  We'll also share top-level recommendations for the transitioning phase and highlight common mistakes to watch out for in GA4 installation. Don't miss out on this informative and engaging episode! Chapters: (00:00) Intro (02:23) What is GA4 and why is it replacing universal analytics? (04:15) Say goodbye to Google Universal Analytics: key dates to remember (05:38) Key differences between Universal Analytics and GA4 (10:30) GA4 attribution models: the Good, the bad, and the ugly (15:59) GA4 integration with Google products (19:36) Multi-Device Attribution in GA4: understanding user behavior (21:15) How privacy concerns are changing data tracking? (25:08) Crafting unique user journeys in GA4 (27:09) Comparing data between UA analytics and GA4 (31:06) Getting Started with GA4: essential implementation steps (32:29) Top recommendations for GA4 transition (36:18) Common mistakes in GA4 installation (39:48) Unexpected surprises in the podcasting journey (47:21) Conclusion Resources: Danny's course on GA4 — https://offers.odeoacademy.com/offers/gBLYAxvF/checkout Google updates — https://support.google.com/analytics/answer/9164320?hl=en Guest Contact Info: https://www.linkedin.com/in/dannygavin/ www.optidge.com www.odeoacademy.com thedmmentor.com Sponsor: This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠grwth.co⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp ⁠⁠twitter.com/MoshehP ⁠⁠[email protected] ⁠⁠www.pmfpod.com

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49 Menit
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