Paragon Incorporation | PINC A holding company that leads agencies &amp; start-ups to unlock new possibilities, through the founders combined experience across industries.

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PINConvo

Something is happening in Yogyakarta, a city long known as a hub for artists. The city is evolving. Yogyakarta’s creative industry talents are becoming increasingly refined. The city is no longer disconnected from the creative industry ecosystem, which is still largely centered in Jakarta. Not only are local creative companies in Yogyakarta becoming more prominent, but many companies headquartered in Jakarta are also shifting part of their creative operations there.In this episode, we dive into the creative shift happening in Yogyakarta with artist Farid Stevy, Nugroho Nurarifin, Senior Partner at PINC, and Dimas Haryoko, Business Director of Kamulyan Creative House. They break down the why, the how, and what’s next, for Yogyakarta’s creative industry.

Ep. 008 PINConvo with Farid Stevy - Pasang Naik Talent Kreatif Jogja

At BCA, Satpam are one of a important element of the team in delivering exceptional service. From Satpam to executives, every role contributes significantly to the overall customer experience. How does the commitment to improving service at BCA significantly impact the quality of its Satpam?How does BCA's culture inspire every employee to strive for the best? Join Armand Hartono, Deputy CEO of BCA, in conversation with Nugroho Nurarifin, Senior Partner at PINC Group, as they delve into how BCA cultivates a culture of service excellence and innovation across all levels.

Ep.007 PINConvo with Armand Hartono - Satpam, Komitmen BCA Menjaga Layanan Dari Garda Terdepan

Indonesia's modest fashion industry once thrived, with local brands flourishing and diverse styles emerging. But as we enter 2025, the landscape is shifting. Declining purchasing power, the rise of fashion maklons, and an oversaturated market are tightening competition. Meanwhile, evolving e-commerce trends and social commerce disruptions are forcing brands to rethink their strategies. How can the industry adapt? What innovations are reshaping its future? Join Annisa Herdyana, CEO of DS Modest, in a deep dive with Nugroho Nurarifin, PINC Senior Partner, and Rina Prihartini, Mata Angin General Manager, as they break down the challenges and opportunities in today’s modest fashion market.

Ep. 006 PINConvo with Annisa Herdyana, CEO DS Modest - Have We Hit Peak Busana Muslim?

Music festivals and concerts are often centered in Jakarta, but regional markets are thriving. They offer unique dynamics and come with their own set of challenges to organize.How do regional music festivals and concerts overcome these challenges? What outcomes does it deliver for its audiences, sponsors, and long-term sustainability?Join Stephanus Adjie from Rock In Solo, as he talks with Nugroho Nurarifin, Senior Partner at PINC Group, and Faritz Hanif Fadillah, Head of Business Development at IMADI and Organizer of Pesta Bergoyang, to dive into the dynamics of bringing festivals and concerts to the regions and addressing the obstacles involved.

Ep. 005 PINConvo with Stephanus Adjie, Rock In Solo - Market Konser & Festival di Luar Jakarta

Jakarta’s nightlife is evolving. It’s no longer just about DJ sets or karaoke nights—now, it includes live performances, talent shows, and even theater performances.What’s driving this shift? How does Krapela, a unique bar in Blok M, bridge subcultures and create inclusive spaces for diverse communities to connect? And what opportunities does this open up for brands to tap into Jakarta’s ever-changing nightlife scene?Join Januar Kristianto, musician and Co-Founder of Krapela Live, as he dives into the future of nightlife and how community hubs like Krapela are shaping new experiences, in conversation with PINC Senior Partner Nugroho Nurarifin and COO of Pantarei Sismita Sasmita.

Ep. 004 PINConvo with Januar Kristianto, Co-Founder Krapela - Party Tapi Beda

Boxing is having its moment. Once seen as a "poor man’s sport", it has now captured the attention of Indonesia’s affluent circles.But what’s driving this shift? How have celeb fights become such a sensation? And what role do spaces like Burn83—a one-stop gym bridging all skill levels—play in shaping this growing ecosystem?Explore these insights with Reza “DJ Cream” Arnanda, DJ, producer, and founder of Burn83, as he delves into the democratization of boxing and its future as a lifestyle sport, in a conversation with PINC Senior Partner Nugroho Nurarifin.

Ep. 003 PINConvo with Reza "DJ Cream" Arnanda, The Rise of Combat Sports in Upscale Markets

The Indonesian National Team is currently undergoing a transformation. One of the most significant changes is the establishment of PT Garuda Sepakbola Indonesia (GSI) to manage the team as a brand and oversee its commercial activities. In a discussion with Director Marsal Irwan Masita, PINC’s Senior Partner Nugroho Nurarifin explored how the team is being developed as a modern brand, its target audience, its perspective on competitors, and the long-term objectives of its brand-building efforts.

Ep. 002 PINConvo with Marsal Masita, Direktur PT Garuda Sepakbola Indonesia - Timnas Sebagai Brand

Stand-up comedy is gaining momentum. This artistic format, which emphasizes freedom of thought and speech, is rapidly growing in the Indonesian market. However, not many brands have taken advantage of it. Is it true that comedians are too independent in their work? What are some tips for brands preparing to enter the stand-up comedy space? What experiences have brands already in this space had? Hear the insights of Pandji Pragiwaksono, Founder and Chairman of Markas Comika, in conversation with PINC Senior Partner Nugroho Nurarifin.