Customer experience is the competitive advantage of the most successful brands. 

It turns out the companies that do it best rely on a complex network of seemingly unrelated people, data, and technology to deliver experiences that their customers love. 

I’m Abhi Seeth, and you’re listening to Connected, by mParticle, where we explore this idea of connectivity with the people behind some of the most beloved brands in the world.

Connected, by mParticle

In this episode, we connect with Sesi Sijuade, Head of Product - Marketing Technology, at Sky, to learn more about how enterprise organizations can make the most of their MarTech investments. We dive deep into topics such as how to develop a MarTech team, how to navigate build vs buy decisions, and how to tie MarTech programs to business value. With over ten years of experience in the MarTech space, Sesi shares invaluable insights that marketers across industries can apply to their MarTech programs.

How to develop a world-class MarTech department with Sesi Sijuade

On this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at Marley Spoon. They discuss strategies for keeping the customer at the center of your business, the importance of a unified view of the customer, and personalization tactics for preventing customer churn.

The recipe for happy customers with Karan Gupta of Marley Spoon

It turns out that there are advantages to being late in adopting a digital strategy. In this episode, I sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.

Turning brick and mortar digital with Søstrene Grene

It's simply not good enough to just collect data. Nor is there a one-size-fits-all solution to building experiences that consumers love. In this episode of the pod I sit down with Julian and Vincent, two of the co-founders of Human37 to talk about all things customer data and how brands can develop a strategy that allows them to compete in an increasingly complex digital and privacy centric world.

Bridging data strategy and business needs with Human37

On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space. Phil shares his perspective on what the future of loyalty looks like in QSR and how he tackles the age old build-versus-buy conundrum.

Hospitality & Tech with Phil Crawford of CKE Restaurants

On this episode of Connected, we sit down with Sean Oakley, Director of Data Product Management at NBCUniversal, for an enlightening conversation about the history of online advertising. We also discuss some of the major shifts taking place in the industry (hint: it's got something to do with cookies) and how organizations can drive high performance ad programs while also respecting consumer privacy.

The death of the cookie with Sean Oakley

In order to deliver a memorable customer experience, it’s not good enough to have only a best in class tech stack. The secret lies in how well your marketing and product teams communicate and work together. Join me in conversation with Adam Griffiths who shares his insights on helping industry leading brands break down both tech and communication silos to drive the business forward.
Connect with and follow Adam on LinkedIn (https://www.linkedin.com/in/adam-griffiths1991/)!
Pineapple on Pizza: 5 Yes, 2 No

Thinking beyond the stack with Adam Griffiths

In this fireside chat, Chee Chew, CPO of mParticle, shares his learnings from working with data-centric businesses like Amazon and Google. In his words, “The advantage goes to the organizations that can activate their customer data for better decision making and improved, personalized customer experiences. All B2C companies will be able to personalize at scale, a capability only the Amazons of the world have today.”
Michael Katz, CEO of mParticle, hosts the conversation as they dig into the movement of data from afterthought to strategic asset, the evolution of customer data maturity and what it takes to succeed, and the opportunities for customer data in and beyond marketing at the end of the rainbow.

Bonus Episode: Chee Chew and Michael Katz of mParticle on data as a competitive advantage

It's an understatement to say the restaurant business is tough. Local mom and pops not only have to concentrate on creating dishes that consumers love, but they now also need to offer digital ordering experiences to meet their customers' needs. In this episode I speak with Jordan Plecque, Analytics and Data Science Manager at ChowNow, about the digital ordering ecosystem and how ChowNow's commission-free products help level the playing field for our favorite neighborhood eateries.

Empowering local restaurants with Jordan Plecque of ChowNow

What’s the key to building a great loyalty program? In this episode I connect with Kevin Fitzpatrack, SVP of Digital and Performance Marketing at Ruby Tuesday, to discuss loyalty programs and what restaurants can learn from retail about improving the guest experience.