mParticle

Customer experience is the competitive advantage of the most successful brands. 

It turns out the companies that do it best rely on a complex network of seemingly unrelated people, data, and technology to deliver experiences that their customers love. 

I’m Abhi Seeth, and you’re listening to Connected, by mParticle, where we explore this idea of connectivity with the people behind some of the most beloved brands in the world.

Connected, by mParticle

In this episode, we connect with Sesi Sijuade, Head of Product - Marketing Technology, at Sky, to learn more about how enterprise organizations can make the most of their MarTech investments. We dive deep into topics such as how to develop a MarTech team, how to navigate build vs buy decisions, and how to tie MarTech programs to business value. With over ten years of experience in the MarTech space, Sesi shares invaluable insights that marketers across industries can apply to their MarTech programs.

How to develop a world-class MarTech department with Sesi Sijuade

On this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at Marley Spoon. They discuss strategies for keeping the customer at the center of your business, the importance of a unified view of the customer, and personalization tactics for preventing customer churn.

The recipe for happy customers with Karan Gupta of Marley Spoon

It turns out that there are advantages to being late in adopting a digital strategy. In this episode, I sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.

Turning brick and mortar digital with Søstrene Grene

It's simply not good enough to just collect data. Nor is there a one-size-fits-all solution to building experiences that consumers love. In this episode of the pod I sit down with Julian and Vincent, two of the co-founders of Human37 to talk about all things customer data and how brands can develop a strategy that allows them to compete in an increasingly complex digital and privacy centric world.

Bridging data strategy and business needs with Human37

Teknologi

In this episode I interview Nick Warner, Head of Growth at Route and one of the rising stars of startup growth hacking. Nick has spent his entire career mastering the most important aspects of growth across both product- and marketing-led initiatives. We dive deep into specific best practices on how to think about prioritizing in the face of limited resources (08:59), how to work effectively across functions (21:01), and how to optimize customer acquisition costs (30:35).
You can learn more about Nick by visiting his Linkedin page (https://www.linkedin.com/in/1-nick-warner/) and be sure to check out what he’s building over at Route (https://route.com/).
Discover additional content by checking out the mParticle blog (https://www.mparticle.com/blog/) and connect with and follow me on Linkedin (https://www.linkedin.com/in/abhiseeth/) for the latest on Connected, by mParticle!