REWORK

There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship. Key Takeaways 00:12 – Recognizing when a product is ready to meet the world 02:55 – Strip things back to the essentials first 07:32 – Weighing real-world feedback from early users 10:03 – Add the final layer of polish without overdoing it Links and Resources Fizzy is a modern spin on kanban. Try it for free at fizzy.do "Quality: The Concept2 RowErg" from Jason's HEY World Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks. Key Takeaways 00:11 – The pricing experiments over the years 10:48 – Why 37signals avoids enterprise deals 18:05 – How Basecamp’s pricing style differs from HEY’s 25:12 – Avoiding gimmicks and overthinking 31:03 – Fizzy’s pricing model Links and Resources Fizzy is a modern spin on kanban. Try it for free at fizzy.do Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face. Key Takeaways 00:14 – How 37signals approaches its twice-a-year meetups 01:52 – What’s required and what’s optional 04:09 – The deeper purpose behind bringing everyone together 07:51 – Finding the right blend of scheduled time and free time 16:37 – The limits of video calls 23:22 – Yes, there’s fun, but it’s still a work trip Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy. Key Takeaways 00:12 – Inside Fizzy’s early access phase 02:28 – Selecting beta testers 03:05 – Treating early access as a real-world dry run 07:11 – Cutting the to-do list down to what truly matters 09:59 – Why early access is different from beta testing Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5. Key Takeaways 00:10 – A walk through of Basecamp's evolution 03:00 – How to recognize when it’s time for a new version 05:52 – Pricing considerations 11:42 – There’s no perfect moment to ship a new version 13:16 – How and when to evaluate customer feedback 18:58 – A sneak peek at Basecamp 5 features Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using. Key Takeaways 00:11 – Fizzy and Basecamp, competitors or complementary? 02:00 – Finding the right tools that fit your workflow 11:39 – Why aesthetics matter in software 18:45 – Not every AI feature adds real value Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Time has a way of reshaping what we believe, and sometimes, what we’ve published. In this week’s episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters. Key Takeaways 00:10 – The change in perspective on multiple products 03:15 – The team needed for the company’s expansion 05:28 – Recognizing when you’ve taken on too much 09:16 – The real value of writing ideas down 12:35 – Advice on launching new products while maintaining previous ones Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection. Key Takeaways 00:12 – Why marketing ROI looks different for every business 10:35 – Spend your marketing budget on companies and people you believe in 17:35 – What kinds of marketing actually does work for 37signals 28:02 – How AI is making the authentic human connection stand out Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Trust is the foundation of any strong company. In this episode of The REWORK Podcast, 37signals co-founder and CTO David Heinemeier Hansson joins host Kimberly Rhodes to explore what it really means to build a high-trust organization. David shares how trust shapes the culture and success of a team, even when working remotely. Key Takeaways 00:23 – Trust starts as the default at 37signals 05:19 – Empowering employees with reasonable spending freedom 11:46 – Why one person’s mistake shouldn’t lead to restrictive policies 15:15 – How to cultivate trust in remote workplaces 22:10 – Trust and accountability can and should coexist Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product. Key Takeaways 00:11 – What the “11th hour” looks like before a product launch 03:50 – How to weigh deadlines against final release decisions 05:44 – The importance of customer onboarding 11:18 – A playful touch added to Fizzy’s logo 15:30 – Why version 1.0 is just the beginning Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X