iHeartPodcasts

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

<p>How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.</p>

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

After a brief stint as a Blackjack dealer, Mike Meldman thought he’d try his hand as a real estate developer. Cut to the present: Mike and his team at Discovery Land Company have created over thirty luxury communities worldwide. But Mike is not just providing four walls and a roof: he’s providing community. Bob sits down to find out how Mike has achieved that— and where Casamigos, the award-winning tequila brand Mike co-founded, fits in.
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Mike Meldman: "If the product is bad, no matter who is behind it, it won’t work.”