Don't just listen to podcasts - watch them, says YouTube CEO

- Podcasting is a mainstream media in Australia, the US and UK with over 50% of people listening to a podcast every month in each country. Our time and attention is limited so what other media is declining? - YouTube is the main access point for news podcasts in the US.  - Why are more users willing to pay for ad-free quality digital content (behind paywalls)? What does this mean for the future of advertising if the people who can afford to pay for ad-free content are the same people advertisers want to reach? - Why are "Downloads decreasing for many podcasts" but podcast listen/watch time is growing?  - YouTube CEO Neal Mohan spoke at Cannes Lions this week and unsurprisingly he said "people don’t want to just listen”. More worryingly, he also spoke about a new form of branded commercial advertising for podcasts. Will this be more like uninterruptible TV commercials? Finally James has launched https://podnews.net/extras and Sam has submitted a native version of TrueFans to the Apple & Google stores. Send James & Sam a message C-Suite Perspectives Elevate how you lead with insight from today’s most influential executives. Listen on: Apple Podcasts   Spotify Support the show Connect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

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