CleverTap: A Data-First Approach to Customer Engagement

Brands rarely interact directly with customers in the digital world, making it a challenge to create personalized customer experiences and retain clients. While working at a media company in 2013, Anand Jain, Sunil Thomas, and Suresh Kondamudi, were faced with the same problem. They struggled to find a product that could leverage data to meaningfully engage with customers. To address this gap, they set out to build CleverTap, an all-in-one customer engagement platform that leverages data, analytics, and automation to empower digital brands. In this episode of Moonshot, we speak with CleverTap's Anand and Sunil about what it takes for founders to build products that can adapt to changing markets. Show notes: “What if it works?”: Find a spark to get you started [1:38] Adapt your product to changing markets and channels [5:25] What “build for the world” actually means [9:36] Co-founder dynamics: Give each other space and establish extreme trust [12:32] Hire the right people and then let go [16:11] Having a good VC-founder relationship [23:02]

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