The End of False Choices: Putting Privacy First to Unlock Performance Marketing in Healthcare
32 Menit
10 September 2026
What if adhering to strict patient privacy regulations wasn't a growth blocker, but the exact key to unlocking hyper-efficient performance marketing? In this episode of How I Grew This, Amanda and Adam sit down with Jessica Holton, Co-Founder of Ours Privacy, to explore the complex landscape of healthcare marketing. From navigating murky HHS/OCR pixel guidelines and state privacy laws to launching a $15M Series A round, Jessica reveals how Ours Privacy helps healthcare brands eliminate the false choice between compliance and performance. Whether you are a healthcare marketer, a founder navigating compliance, or an operator preparing for the age of AI, this conversation offers an essential blueprint for building user trust and high-fidelity tracking across the entire patient acquisition journey.
What You’ll Learn:
How to strip sensitive health data while maintaining advertising efficacy
Why consent management is foundational to compliant healthcare marketing
The critical difference between HIPAA compliance and broader privacy risk
How to unify the full patient acquisition journey across web and mobile
Why privacy-first architecture actually unlocks better marketing data and AI potential
How to position compliance as a trust-building differentiator
About the Guest(s):
Jessica Holton is the Co-Founder of Ours Privacy, a HIPAA-safe customer data platform (CDP) designed to help healthcare organizations grow without compromising patient privacy. Her journey into privacy infrastructure began at Ours Therapy—a relationship and telehealth platform she co-founded—where she experienced firsthand the friction of scaling digital marketing while protecting sensitive patient data. Recognizing an industry-wide need, she launched Ours Privacy, which recently announced a $15 million Series A round backed by LightBank and Health Velocity Capital. Today, Jessica and her team empower over 200 healthcare organizations—ranging from fast-growing digital health startups to multibillion-dollar health systems—to safely navigate data tracking, consent management, and performance analytics.
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.
Episode Highlights:
[00:02:29] Strip Sensitive Health Data While Maintaining Advertising Performance
[00:10:47] Position Compliance as a Marketing Team Responsibility, Not Just Legal
[00:14:45] Audit Your Entire Digital Ecosystem for Hidden Tracking Technologies
[00:19:16] Privacy-First Architecture Actually Unlocks Better Marketing Data and Insights
[00:22:52] Extend Attribution Across Web-to-App Journey Using HIPAA-Eligible Partners
[00:28:11] Balance AI Data Access with Consent-First Frameworks for Future-Proof Compliance
Episode Resources:
Jessica Holton on LinkedIn
Ours Privacy on LinkedIn
Ours Privacy Website
Amanda Vandiver on LinkedIn
Adam Landis on LinkedIn
Branch on LinkedIn
Branch Website
How I Grew This on Apple Podcasts
How I Grew This on Spotify
How I Grew This on Simplecast
What if adhering to strict patient privacy regulations wasn't a growth blocker, but the exact key to unlocking hyper-efficient performance marketing? In this episode of How I Grew This, Amanda and Adam sit down with Jessica Holton, Co-Founder of Ours Privacy, to explore the complex landscape of healthcare marketing. From navigating murky HHS/OCR pixel guidelines and state privacy laws to launching a $15M Series A round, Jessica reveals how Ours Privacy helps healthcare brands eliminate the false choice between compliance and performance. Whether you are a healthcare marketer, a founder navigating compliance, or an operator preparing for the age of AI, this conversation offers an essential blueprint for building user trust and high-fidelity tracking across the entire patient acquisition journey. What You’ll Learn: How to strip sensitive health data while maintaining advertising efficacy Why consent management is foundational to compliant healthcare marketing The critical difference between HIPAA compliance and broader privacy risk How to unify the full patient acquisition journey across web and mobile Why privacy-first architecture actually unlocks better marketing data and AI potential How to position compliance as a trust-building differentiator About the Guest(s): Jessica Holton is the Co-Founder of Ours Privacy, a HIPAA-safe customer data platform (CDP) designed to help healthcare organizations grow without compromising patient privacy. Her journey into privacy infrastructure began at Ours Therapy—a relationship and telehealth platform she co-founded—where she experienced firsthand the friction of scaling digital marketing while protecting sensitive patient data. Recognizing an industry-wide need, she launched Ours Privacy, which recently announced a $15 million Series A round backed by LightBank and Health Velocity Capital. Today, Jessica and her team empower over 200 healthcare organizations—ranging from fast-growing digital health startups to multibillion-dollar health systems—to safely navigate data tracking, consent management, and performance analytics. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here. Episode Highlights: [00:02:29] Strip Sensitive Health Data While Maintaining Advertising Performance [00:10:47] Position Compliance as a Marketing Team Responsibility, Not Just Legal [00:14:45] Audit Your Entire Digital Ecosystem for Hidden Tracking Technologies [00:19:16] Privacy-First Architecture Actually Unlocks Better Marketing Data and Insights [00:22:52] Extend Attribution Across Web-to-App Journey Using HIPAA-Eligible Partners [00:28:11] Balance AI Data Access with Consent-First Frameworks for Future-Proof Compliance Episode Resources: Jessica Holton on LinkedIn Ours Privacy on LinkedIn Ours Privacy Website Amanda Vandiver on LinkedIn Adam Landis on LinkedIn Branch on LinkedIn Branch Website How I Grew This on Apple Podcasts How I Grew This on Spotify How I Grew This on Simplecast
