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How advertising expert Jon Haber extracts creativity from his team

25 Menit

How advertising expert Jon Haber extracts creativity from his team

1 Februari 2024

In a world where companies crave creative talent, Jon Haber of Giant Spoon stands out as someone who has mastered the ability to pull creativity out of every member of his staff – regardless of their roles. Giant Spoon is the advertising agency known for innovative campaigns like Stranger Things’ Upside Down on the Empire State Building and General Electric's New York Times takeover. In this episode, Nina and Dan discuss insights from Dan's conversation with Jon, highlighting how “non-creatives” can get creative, why it's critical to meet even bad ideas with an open mind, and the power of naïveté. Watch the video of Dan's conversation with Jon Haber on the LinkedIn News Page. You can share your thoughts via email at ThisisWorking@linkedin.com, or join the conversation directly on LinkedIn using the hashtag #ThisisWorking. Follow Jon Haber, Nina and Dan on LinkedIn, and subscribe to the newsletter here.

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