On the eleventh day of ARCHIVE 2021, we sat down with William Hadibowo as the VP of Business Development of Blibli to talk more about the topic of Co-Branding of the Giants!
Blibli, founded in 2011, is an e-commerce made in Indonesia with a business model that focuses on B2B, B2C, and B2B2C (Business to Business to Consumer). Last October, Blibli collaborated with PT Bank Central Asia TBK (BCA) which together are companies under the auspices of PT Djarum, and launched the BCA Blibli Mastercard credit card. With this card, customers can shop at Blibli comfortably and with full benefits in every transaction.
Other than that, it's been the talk of the town that after celebrating Blibli's 10-year anniversary from starting to hold massive discounts to cashback reaching 10 million, during the celebration Blibli also presented a Live show together with Park Seo Joon and other big artists! Blibli also in fact hooked this big actor in South Korea Park Seo Joon to become the Korean Brand Ambassador of Blibli. Want to know the process behind it? Hear the full version now!
