Kopi Kenangan: Building a Brand People Love

Indonesian coffee chain, Kopi Kenangan, serves affordable brews made with local ingredients and recipes. The company, which employs a ‘Grab & Go’ model, delivers most orders through its app, making it a convenient alternative to traditional coffee houses. In this episode of Moonshot, Kopi Kenangan Co-Founder, Edward Tirtanata talks to Sequoia India & Southeast Asia Principal, Rohit Agarwal about how he’s building a well-loved brand with authentic Indonesian flavours, a deep understanding of what customers want, and staying true to his brand’s DNA.   Show Notes Kopi Kenangan’s sweet start (01:31) How a ‘One Cup, One Customer’ approach and leveraging technology helped Kopi Kenangan weather the pandemic (07:09) Growing brand equity with great service and coffee (12:48) Stay true to your DNA to build brand love and recognition (16:24) Commitment to your customers is hard for copycats to replicate (21:32) Differentiate yourself based on your strengths (24:14) Creating new brands and verticals to achieve compounding distribution (26:54) Think big, start small, fail fast (30:45) Build and lead from your heart (33:00)

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