Teman Startup

On the tenth day of ARCHIVE 2021, we sat down with Pamela Wirjadinata as the Co-Founder of Syca Official to talk more about the topic of Effective Branding & Marketing Strategies to Scale Up your Beauty Brand!

Syca is one of the local beauty brands with a myriad of unique ideas that attract public attention. After being the pioneer of beauty vending machines, Syca is back with creativity and kindness to the world! In addition to launching a tint balm product with an eco-friendly packaging, Syca is again producing something else with an eco-friendly concept. It was explained that their latest greeting card was produced using compost seed paper or also known as biodegradable eco-paper.

Within this year Syca has also launched a top secret project with the theme Tom and Jerry. There are  two lip tints in this collab, wrapped in nude and wine berry. Want to know the process behind it? Hear the full version now! 


ARCHIVE 2021 - Day 10: Syca Official!

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