New discoveries, everyday mysteries, and the science behind the headlines — in just under 15 minutes. It's science for everyone, using a lot of creativity and a little humor. Join hosts Emily Kwong and Regina Barber for science on a different wavelength.If you're hooked, try Short Wave Plus. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/shortwave

New discoveries, everyday mysteries, and the science behind the headlines — in just under 15 minutes. It's science for everyone, using a lot of creativity and a little humor. Join hosts Emily Kwong and Regina Barber for science on a different wavelength. If you're hooked, try Short Wave Plus. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/shortwave

Short Wave

Juul Labs seemingly started out with the aim to reduce smoking, but the company's e-cigarettes came to symbolize something very different: a teen vaping epidemic. 
Host Maddie Sofia talks with Time health writer Jamie Ducharme about the science and marketing behind the rise  and subsequent controversy surrounding Juul Labs. Plus, a look at what might be next in the future of e-cigarettes.
Click here for links to studies mentioned in this episode.
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Big Vape: The Incendiary Rise of Juul E-cigarettes