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Putting the 80/20 rule to the test

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Putting the 80/20 rule to the test

29 November 2023

A favorite of productivity hackers, the Pareto Principle, aka the 80/20 rule, has taken on a life of its own since it was first observed by an Italian economist over a century ago. The concept states that a small number of causes generates a large number of outcomes. Today on the show, the origins of the Pareto Principle, why marketing and business-types love it, and whether it holds up under scrutiny. For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: NPR Privacy Policy


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