Vikra Ijas, CEO of KitaBisa, joins Rado to discuss the evolution of KitaBisa from a crowdfunding platform to a purpose-driven financial service integrating donations and Syariah-compliant life insurance.
Vikra shares the journey of how KitaBisa capitalized on Indonesia's strong culture of gotong royong (mutual aid) to create a digital-first donation ecosystem. He explains how the platform identified its core market fit in medical fundraising and NGO-driven campaigns and how it later expanded into inclusive insurance solutions that align with philanthropy.
The conversation also touches on the future of digital giving, how KitaBisa is integrating insurance into everyday transactions, and the challenges of ensuring transparency and trust in donation-based funding. Vikra also reflects on his transition to CEO, emphasizing the importance of mentorship and long-term resilience over quick success.
If you're interested in the intersection of fintech, social impact, and digital transformation, this is a must-watch episode!
Timestamps
00:00 - The Origin Story of KitaBisa
05:24 - Finding Market Fit
09:01 - Digital Gotong Royong: The Power of Transparency
10:34 - Vikra’s Transition to CEO and the Future of KitaBisa
13:24 - The Rise of Syariah-Compliant Insurance: A New Approach to Protection
16:48 - The Challenge of Insurance Penetration in Indonesia
38:30 - Ensuring Trust: Verifying Fundraisers and Donation Allocation
46:10 - The Role of Mentorship in Scaling a Mission-Driven Business
50:25 - Building Long-Term Resilience: Why Quick Wins Don’t Last
E3: Bantah Stigma Negatif: “Asuransi Bukan Investasi”
