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SEO 911: The Art of Scaling in Link Building - Inside Steven Khanna’s Strategy for Growth and Sales
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2 Oktober 2024
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Ready to unlock the secrets to scaling your business exponentially? Steven Khanna, head of English markets at White Press, shares his extraordinary journey from Michelin-starred restaurants to making waves in the SEO and link-building industry. You won't want to miss how he skyrocketed White Press’s monthly recurring revenue from £5,000 to £500,000 in just two and a half years. Discover how Steven’s hospitality-rooted skills and personalized outreach strategies contributed to this rapid success and get a sneak peek into his next venture with Endorsely.
Ever questioned the conventional wisdom around SEO? Steven emphasizes the need for healthy skepticism and continuous testing. We dive into the nitty-gritty of niche-relevant guest posting and its impact on SEO performance. Learn about the sophisticated outreach strategies that Steven's team employs, the role of language in successful client interactions, and the complexities of measuring ROI in link-building. This episode offers valuable insights into how internal factors like product quality and sales can convert increased organic traffic into real business results.
Selling isn't just about charm; it's about strategy. Steven shares his insights into hiring street-smart salespeople who can creatively overcome objections and add genuine value to clients. Discover the pitfalls of over-promising and under-delivering, and the importance of setting realistic client expectations. Plus, Steven talks about his transition to Endorsely, highlighting the exciting opportunities in affiliate management and the SaaS industry. Tune in to explore effective sales strategies and meaningful client connections that drive growth in the SEO and affiliate marketing spaces.
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