REWORK

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.
Key Takeaways

00:11 – The pricing experiments over the years
10:48 – Why 37signals avoids enterprise deals
18:05 – How Basecamp’s pricing style differs from HEY’s
25:12 – Avoiding gimmicks and overthinking
31:03 – Fizzy’s pricing model

Links and Resources

Fizzy is a modern spin on kanban. Try it for free at fizzy.do
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Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Picking Pricing