REWORK

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection.
Key Takeaways

00:12 – Why marketing ROI looks different for every business
10:35 – Spend your marketing budget on companies and people you believe in
17:35 – What kinds of marketing actually does work for 37signals
28:02 – How AI is making the authentic human connection stand out

Links and Resources

Record a video question for the podcast
Books by 37signals
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HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Traditional marketing doesn't work for us