The Indicator from Planet Money

In business, the million-dollar question is how to get people to buy stuff. But in wildlife conservation, the challenge is: how do we get people to not buy stuff? How do we bring down demand for fur, ivory and rhino horns? Today on the show, the story of a business trying to make lab-grown rhino horns and the backlash that followed. 
Check out more of Juliana Kim's reporting for NPR here.   
Related: 
Supply, demand, extinction (Apple / Spotify) 
Rhino Bonds 
Shooting Bambi to Save Mother Nature 
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Could fake horns end illegal rhino poaching?