A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons.Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at plus.npr.org/planetmoney

A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons. Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at plus.npr.org/planetmoney

The Indicator from Planet Money

Recently, singer/rapper/entrepreneur Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium ... an unusual move for both parties: a musician paying for their name on a stadium, and for a college to name their stadium after a musician. 
How does this move benefit the college? How does this move benefit Mr. Worldwide?
In today's episode, what Pitbull and FIU's deal tell us about the fast-changing economics of college sports.
Related Episodes:
The monetization of college sports
The Olympian to influencer pipeline
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How Pitbull got his name on a college football stadium