REWORK

This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy.
Key Takeaways

00:12 – Inside Fizzy’s early access phase
02:28 – Selecting beta testers
03:05 – Treating early access as a real-world dry run
07:11 – Cutting the to-do list down to what truly matters
09:59 – Why early access is different from beta testing

Links and Resources

Record a video question for the podcast
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Soft openings aren't just for restaurants