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Launch day — a little logistics, a lot of luck
31 Menit
7 Januari 2026
Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms.
Key Takeaways
00:00 – Introduction
00:10 – How Fizzy’s launch came together
02:17 – Choosing what really needs to ship in V1
08:51 – The downside of announcing dates too far ahead
12:33 – How algorithms have reshaped marketing
23:37 – Building buzz through word of mouth
30:00 – It all comes down to building a solid product
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
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