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Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

1 Jam, 39 Menit

Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

3 Desember 2023

Ebi Atawodi is Director of Product Management for the Creator Experience at YouTube, former Head of Product at Uber, and a former Director of Product (Payments and EMEA) at Netflix. Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes. In today’s episode, we go deep into vision and strategy, including: • The four key elements of a good vision statement • Three ways to determine your mission • The four pillars of great product management • How writing helps you gain clarity • How culture influences product • Tips on how to structure a strategy session • Advice on building team culture and improving work relationships • What’s coming soon at YouTube — Brought to you by Sidebar—Accelerate your career by surrounding yourself with extraordinary peers | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams | Wix Studio—The web creation platform built for agencies — Find the transcript at: — Where to find Ebi Atawodi: • X: • LinkedIn: • YouTube mixes: — Where to find Lenny: • Newsletter: • X: • LinkedIn: — In this episode, we cover: (00:00) Ebi’s background (04:31) Four key elements of a product vision (08:14) Examples of lofty but attainable visions (11:43) Vision vs. mission  (13:23) Examples of visions and missions from notable companies (15:00) A simple framework for outlining a vision  (20:51) Other methods for outlining a vision  (23:29) The impact of writing clear headlines (26:41) Using mockups to frame your vision (28:24) A step-by-step approach to developing a vision (32:58) Ebi’s “10 Things” document (37:47) A quick summary of Ebi’s tips (40:56) How to use the “10 Things” doc in a strategy session (43:11) The three concentric circles of evangelizing  (47:48) The cadence of developing a vision and bringing it to life (49:26) Visions vs. micro visions (52:58) First steps in developing a vision (55:12) Infrastructure is the product (56:39) Clarity and conviction, the main jobs of PMs (59:58) Ebi’s narrative doc (1:04:59) Conviction, its role in the job, and how to build it (1:08:20) How to build company culture (1:17:06) The monolithic culture at Uber (1:19:09) The culture Ebi embeds in her teams (1:23:58) How to evaluate your relationship with your engineering manager  (1:26:02) What’s new at YouTube (1:29:22) Ebi’s closing thoughts (1:30:45) Lightning round — Referenced: • Andre Albuquerque on LinkedIn: • TED’s mission: • Stripe’s operating principles: • Microsoft’s vision and mission: • Tesla’s mission statement: • Lyft’s mission on Comparably: • Ebi’s playbooks and templates: • Working Backwards Press Release Template and Example: • Patrick Collison on X: • Seinfeld meme: • Travis Kalanick on LinkedIn: • Wimdu: • Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer): • The 48 Laws of Power: • The God of Small Things: • Outliers: The Story of Success: • All About Love: • The Bear on Hulu: • Scavengers Reign on Max: • Sleep Cycle: • Nanit: • “Invictus” by William Ernest Henley: • Burning Man: — Production and marketing by For inquiries about sponsoring the podcast, email — Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at


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