REWORK

Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates.
Key Takeaways

00:12 – Putting AI tools to work
06:42 – Using AI to reclaim time, not replace thinking
12:19 – Where 37signals sees thoughtful implementation fitting in
17:16 – Why rushing adoption can backfire
18:25 – The ongoing debate from the customer perspective
21:45 – Why workforce changes aren’t always tied to automation
25:40 – Human interaction still matters

Links and Resources

The owner's word weighs a ton by Jason Fried on Signal v. Noise
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
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Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

AI Revisited - part 2