REWORK

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.
Key Takeaways

00:11 – What the “11th hour” looks like before a product launch
03:50 – How to weigh deadlines against final release decisions
05:44 – The importance of customer onboarding
11:18 – A playful touch added to Fizzy’s logo
15:30 – Why version 1.0 is just the beginning

Links and Resources

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Books by 37signals
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HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Refining before release