Armchair Umbrella


      Hi, I’m Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human “truths” without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert.Follow Armchair Expert on the Wondery App or wherever you get your podcasts. Watch new content on YouTube or listen to Armchair Expert early and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.com/links/armchair-expert-with-dax-shepard/ now. 
    


      <p>Hi, I’m Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human “truths” without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert.</p><p>Follow Armchair Expert on the Wondery App or wherever you get your podcasts. Watch new content on YouTube or listen to Armchair Expert early and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting <a href="http://wondery.com/links/armchair-expert-with-dax-shepard/ " rel="noopener noreferrer" target="_blank">wondery.com/links/armchair-expert-with-dax-shepard/</a> now. </p>
    

Armchair Expert with Dax Shepard

Reggie Fils-Aimé (Disrupting the Game) is a businessman and former President and COO of Nintendo. Reggie joins the Armchair Expert to discuss how he marketed a Japanese video game company to American teenagers, how growing up in the Bronx shaped the rest of his life, and where he learned the concept of brand management from. Reggie and Dax talk about how massive the video game industry is compared to other forms of media, how the average video gamer has changed over the years, and how social media has changed our ideas about branding. Reggie explains what disruptive innovation means, why the relationship between product development and marketing matters, and what lessons he has learned by not always succeeding in his ventures.
    

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Reggie Fils-Aimé (former Nintendo president)