Join Asia’s top sales leaders for an unfiltered conversation on how to build a successful sales strategy and grow your business in Asia. Hear from sales leaders at Aspire, Databricks, Propseller, Shopify and more as we uncover the secret sauce behind their sales motion, lessons learnt from selling across diverse markets, and what it takes to win the hearts and minds of buyers in this region. Whether you’re a sales leader looking for new ways to grow your company’s revenue, a sales professional aspiring to crush your sales quota, or an entrepreneur looking to grow your business in Asia, you’ll discover actionable insights that can be applied right away.

Asia Growth Forecast

Are you ready to supercharge your sales productivity and master the art of customer relationships? Tune in to this enlightening episode as we delve into the transformative journey of Johnny Fetalvero, Senior Vice President of the Car Division at YGC Group, a leading conglomerate in the Philippines. Discover how a well-implemented CRM solution can revolutionise sales processes and customer engagement.

Join hosts Carol Fong and Adarsh Norona as they explore Johnny's experiences and strategies in driving change and fostering customer loyalty. Johnny shares insights gleaned from his company's transition from traditional sales practices to a dynamic CRM-led approach.

Key episode moments:
- Overcoming challenges in sales pipeline management with CRM tools.
- Strategies for fostering lasting customer relationships and service excellence.
- Enhancing productivity and accountability among sales teams.
- Achieving a seamless transition to digital sales management.

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends.

Transforming Sales Productivity: Lessons from Johnny Fetalvero at YGC Cars

Are you eager to improve your prospecting skills and secure that competitive edge in the diverse Southeast Asian market? This episode reveals the secrets to successful prospecting, critical for building a robust sales pipeline. Join us as we explore innovative techniques and strategies tailored for the unique challenges of Southeast Asia.

In this episode, Carol Fong, Head of Sales for Asia at HubSpot, hosts two seasoned sales experts, Ee Chien Chua and Gael Tang. They share their invaluable insights and lessons learned from years of experience in varied markets. Whether you are new to sales or a seasoned professional, this episode provides actionable tips to elevate your prospecting game.

Key episode moments:
- Adapting prospecting strategies for cultural nuances in Southeast Asia.
- Utilising multi-channel approaches and personal branding effectively.
- Leveraging technology and AI for efficient lead qualification and engagement.
- The role of consistency and relationship-building in successful prospecting.

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favourite episodes with friends.

Strategic Prospecting: Unlocking Success in Southeast Asian Markets

Are you a sales professional looking to sharpen your skills and enhance your sales performance with a consistent monthly cadence? This episode dives into the intricacies of structuring your sales activities to achieve success month after month. Join us as we explore proven strategies for achieving consistency and excellence in sales performance, even under the pressure of monthly targets.

In this episode, HubSpot's Managing Director and VP of Sales for the JAPAC region, Dan Bognar, returns to the Asia Growth Forecast podcast, hosted by Carol Fong, Head of Sales for Asia at HubSpot. Together, they dissect the essential monthly sales cadence—a critical component for sales teams—and share insights drawn from top performers. Whether you’re entering sales roles or fine-tuning your existing strategies, you'll find invaluable advice on planning, executing, and maintaining momentum.

Key episode moments:
- Understanding the monthly sales cadence: Analysing its crucial role in sales consistency and success.
- Creating effective territory plans: Laying the groundwork for aligning sales efforts and maximising outcomes.
- Balancing short and long-term goals: How to manage transactions with diverse timelines effectively.
- Motivating and energising sales teams: The importance and impact of recognition and gratitude.

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favourite episodes with friends.

Mastering the Monthly Sales Cadence: Tips for Consistency and Success

Struggling to set the right sales rep quotas? What about allocating quarterly budgets effectively among account executives, marketing, and SDRs? Discover how scaling companies can approach revenue math tailored for Asian markets and how strategies evolve with business growth stages.

In this episode, we will talk to Yee Huang, who leads the revenue organization at Bluesheets, a fast-growing AI company that raised their Series A during a global funding winter. Drawing from a customer success background, Yee is passionate about cross-functional collaboration and is focused on building a winning revenue team at Bluesheets, including building a sales team from the ground up.

Key episode moments:
- Competitive sales strategies for an unbeatable sales moat
- Shifting to data-driven marketing and boosting ROI
- Moving from founder-led sales to structured sales leadership
- Aligning data management for strategic decision-making
- Tackling market challenges and the future landscape of sales leadership

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends.

Navigating Revenue and Funnel Maths in Asian Markets: Insights from Bluesheets' Revenue Maestro

In a competitive landscape, creating internal promotion pathways and nurturing talent for leadership roles is crucial for employee retention and long-term business growth. But as a leader, how do you achieve this in practice while balancing the needs of the business? 

In this episode, we delve into the essential strategies and insights shared by MongoDB's VP of ASEAN, Céline Zuberek, on creating robust internal promotion pathways within sales teams. From cultivating talent from SDR roles to nurturing future CROs, we explore the key steps, best practices, and lessons learned for building a successful journey within the organisation. Discover how to align career development initiatives, remove bias in promotions, and empower sales professionals to ascend the leadership ladder from within.

Key episode moments:
- The importance of having a clear career path and options for people to learn more
- Being involved in the development of your team through coaching sessions and open communication
- Stretching individuals with assignments and exposure to help uncover passion and potential career paths
- Having mentorship and sponsorship to aid in career progression and support in defining and reaching career goals
- Avoid rushing career discussions right before promotion cycles
- Looking for coachability, drive, and curiosity in potential candidates for successful future roles
- The upcoming challenges and need for a skilled and adaptive workforce in sales leadership, especially in leveraging AI and modern technologies for business growth
- The significance of preparation and skill development to tackle future uncertainties and changes in business strategies

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends.

SDR to CRO: Strategies from MongoDB's VP on Developing Sales Leadership Pathways

In this episode, we sit down with Ramnath Bojeesh, the Area Director for Enterprise Growth in APAC & Japan at Meltwater, to show you how to ace the enterprise sales game in Asia. 

Learn how to craft a successful account plan for different types of enterprise clients in the region, from family-owned conglomerates to home grown tech giants. Dive into crucial metrics and KPIs for measuring success during long sales cycles and uncover the essential skillsets and mindset needed to succeed in this competitive field.  

Last but not the least, if you are looking to secure your first role in enterprise sales in Asia, walk away with practical tips to power your career growth!

Connect with Ramnath Bojeesh: https://www.linkedin.com/in/ramnathbojeesh/
Connect with Carol Fong: https://www.linkedin.com/in/carolfong/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/  

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends.

How To Win The Enterprise Sales Game In Asia: Tips for Account Planning, Metrics, Mindset, and Career Development

You just joined a new company to manage and grow a regional sales team. But starting as an external hire can be tough. 

How do you build trust with your team as an outsider? How do you set up the right sales processes, build a team charter, mission, and vision, set the team on a growth trajectory and eventually expand the team? What should you pririotize in the first 90 days? 

In this episode, we sit down with Charlie Pennington, the GTM Head of Corporations for APAC and Middle East at Carta, to give you a complete playbook on how to crush your first 90 days as a new manager.

Ready to make an impact from day 1? Tune into the full episode now!

Connect with Charlie Pennington: https://www.linkedin.com/in/cpennington/
Connect with Carol Fong: https://www.linkedin.com/in/carolfong/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/  

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends.

From Outsider To Trusted Leader: How to Crush Your First 90 Days As A New Sales Manager

Are your outbound sales tactics still missing the mark? Tune in to this episode of Asia Growth Forecast as Arnaud Renoux from The Scalelab unveils the secret sauce to mastering an effective outbound sales engine in the vibrant Asian market. 

Learn about when is the right time for your company to adopt outbound strategies, navigate through common pitfalls, and gain access to essential frameworks for crafting better outbound emails, LinkedIn outreaches, and call scripts tailored specifically for the diverse Asian landscape. What’s more, discover real life examples and benchmarks to optimize your outbound sales motion and elevate your outbound strategy to new heights!

Connect with Arnaud Renoux: https://www.linkedin.com/in/arnaud-renoux-129aa949/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/  

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends.

Outbound Sales Mastery: Winning Strategies for Asian Markets

You built your career leading sales and GTM teams in SaaS companies. Then you saw the rise of usage based pricing models not only across the globe but also in Asia. You decide to take the leap and join a business with usage-based pricing, only to realise that you have a steep learning curve ahead of you! 
Cecily Ng found herself on the same path when she joined Databricks to lead their ASEAN and Greater China business. 
In this episode, we sit down with Cecily to unpack the common benefits and challenges of usage-based pricing models and show you what it means for you as a sales leader. We break down the sales motion associated with usage based pricing and the essential skillsets sales leaders need to thrive in these environments.
And if you are a sales professional looking to take on your first role in an usage-based business, stay tuned till the end of the show to hear Cecily's advice on what she skillsets she looks for during interviews!

Connect with Cecily Ng: https://www.linkedin.com/in/cecilyng/
Connect with Dan Bognar: https://www.linkedin.com/in/danbognar/

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends.

A New Playbook for Sales Leaders: Databricks' GM, Cecily Ng, On What It Takes To Succeed In Usage-Based Businesses

Many Sales professionals kick off their careers as a BDR with the goal of eventually moving up to the role of an Account Executive (AE). To make this career progression a reality, BDRs need to master the art of collaboration with their AEs, work together to source and close deals, and continually learn from each other.

In this episode, we sit down Ferlynn Chong and Julia Yeo - a dynamic duo from HubSpot who have closed a record number of deals together but won an award for the best BDR X AE collab in 2023. We delve into what lies behind this successful collaboration, and show you how you can succeed as a BDR and chart your career path towards becoming an AE. Tune in, level up, and pave your way to a rewarding career in sales excellence!

Connect with Ferlynn Chong: https://www.linkedin.com/in/ferlynn-c-b800bab2/
Connect with Julia Yeo: https://www.linkedin.com/in/julia-yeo/
Connect with Adarsh Noronha: https://www.linkedin.com/in/adarshnoronha/  

Thank you for tuning into Asia Growth Forecast! Don’t forget to hit subscribe and follow us on Apple Podcasts or Spotify (so you never miss an episode)! If you love this show, please leave us a 5-Star Review and share your favorite episodes with friends.